Project overview
With the Embrace Social app, you can quickly send messages, search for colleagues, and share internal files, whether you're on the go, at home, or with a client. Designed for internal company use, the app helps you find everything you need in no time.
ROLE
Senior Product Designer
TIMELINE
2025
Tools
Figma
Design Challenges
Key challenges included designing a communication platform that feels lightweight yet powerful for internal company use, ensuring that messaging, search, and file sharing were intuitive across all devices. It was crucial to create a clear user flow that supports both quick actions and deeper navigation without clutter. Another challenge was maintaining a consistent, professional visual language while still making the interface feel friendly and approachable. Solving these challenges required simplifying interactions, optimizing for mobile responsiveness, and using clear hierarchy and modular components to guide users seamlessly through their tasks.
Design Process & Approach
The design process for Embrace Social followed a user-centered and modular approach to ensure clarity, scalability, and ease of use in a corporate environment. We began by identifying the core needs of internal teams: fast communication, intuitive file access, and seamless team collaboration. Through journey mapping and lightweight research, we outlined the most common workflows, such as sharing updates, commenting on posts, retrieving files, and following team activity. Using wireframes and iterative prototypes, we validated structure and hierarchy before moving to high-fidelity UI. Emphasis was placed on: - Streamlined navigation through a bottom tab bar for quick access to messages, teams, files, and dashboards - Clear visual hierarchy to distinguish between posts, comments, and metadata without overwhelming the interface - Scalable component system, ensuring consistency across modules such as user cards, file previews, and calendars - Mobile-first design, ensuring readability and tappable targets even during busy on-the-go moments - Microinteractions such as reactions and threaded replies to increase engagement while keeping interactions lightweight Each screen was crafted to feel familiar but focused, borrowing patterns from social platforms while grounding them in a professional, distraction-free environment. The result is a system that supports fast communication without sacrificing clarity or control.
Final Outcome & Solution
The final product is a clean, responsive internal communication app that balances usability with a modern, professional aesthetic. Embrace Social allows teams to: Share updates and announcements in a familiar post-and-reply format React and respond through lightweight interactions like emojis and comments Seamlessly search and view colleague profiles, calendars, and shared files Organize teams and documents without friction, using a consistent layout and icon system Each module, whether it's the dashboard, file system, or team directory, was designed to work independently yet feel cohesive as part of a unified experience. The modular UI system ensures future scalability, making it easy to add features without disrupting the core flow. The final solution simplifies internal collaboration by turning traditionally fragmented tools (email, chat, intranet folders) into a single, intuitive mobile experience. By focusing on clarity, responsiveness, and tone, Embrace Social elevates internal communication without adding complexity, keeping teams aligned, informed, and engaged wherever they are.
Impact & Takeaways
Embrace Social improved internal communication by centralizing messaging, files, and team updates into one intuitive app. The modular design ensured scalability, while the mobile-first approach kept teams connected on the go. Clear hierarchy, simple interactions, and consistent UI are key to making internal tools feel effortless and engaging.